Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign.
We introduced
Whether you choose an automatic or customized experience, Display ads are designed to help you meet your customers in the moments that matter. With that in mind, we’ve also introduced optimized targeting to Display campaigns to replicate the effortless experience of automatic audience targeting previously available only on Smart Display campaigns. This is an easier option for reaching new and relevant audiences — driving impressions, clicks or conversions to help you meet your goals.
Optimized targeting in the new Display campaign creator
Advanced advertisers can continue to add the manual audience-finding options from standard Display campaigns for more control, or use these audiences in combination with optimized targeting. Optimized targeting will treat audience settings as signals, looking more broadly to find customers that can improve your campaign performance and deliver a better ad experience.
Our top priority is helping you reach your customers with more relevant ads. And with one simplified Display campaign, we’re making it easier than ever.
Keep up to date with the latest Display campaign innovations in the Help Center.
Source : Display campaigns made easy
