Sponsorship value and profile of top female athletes soars with ‘unique window of equality’ created by the Olympic Games Share July 7, 2021 Dm4r Sport News Almost half (47%) of the general population across 13 countries studied have an interest in the Olympic Games, making it the world’s most engaged with sporting event This includes 45% Source Source : Sponsorship value and profile of top female athletes soars with ‘unique window of equality’ created by the Olympic Games
