We’ve all seen those Insta-famous beauty products that seemingly emerge out of nowhere—the ones that all the influencers you follow happen to be using at once. Over the last few years, we haven’t been able to open the app or a beauty blog without a product from Drunk Elephant, Glossier or Summer Fridays (among others) popping up as we browse. But without the backing of a beauty giant like L’Oréal or Estée Lauder, for example, how do these once-budding brands gain massive popularity? We got the secrets to success by chatting with Yanghee Paik, cofounder of Rael, high-performance period care and … Continue reading “What Makes Up a ‘Buzzy’ Beauty Product? We Asked the Experts!”
Source : What Makes Up a ‘Buzzy’ Beauty Product? We Asked the Experts!
