the surprising reasons we turn off autocaps and embrace the lowercase

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  • August 4, 2019

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Technology is always transforming language and communication. After all, it’s thanks to predictive text and autocorrect that a word as innocent as “duck” became synonymous with “fuck.”

Online text for many of us is now our primary form of communication. So necessarily, web culture started breaking all the traditional rules of grammar to make it better fit the medium, with trends like the extra space before punctuation … or idiosyncratic capitalization to Make A Point. 

But one of the oldest online text trends says “fuck it” like no other, while simultaneously inspiring an unprecedented level of commitment from subscribers to it: It’s the almighty lowercase bb! Read more…

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