Snapchat is finally growing again, and it’s using that momentum to engage in some (not so) subtle trolling of its biggest rival: Instagram.
Snap introduced a new ad campaign that’s all about promoting Snapchat as the home for “real friends.” The implications, of course, being that other platforms aren’t about “real friends.” Think that’s too subtle? Well, just in case there was any question of what they really meant, Snap kicked off the campaign. on none other than Instagram.
Snap doesn’t have its own presence on Instagram, so it worked with dozens of “quotefluencers” — high-profile accounts that primarily post inspirational quotes. Together, these accounts flooded Instagram with cheery quotes about friends using the “#realfriends” and “#friendshipquotes” hashtags. The posts were all on a yellow background, complete with Snapchat’s ghost logo and “brought to you by Snapchat” captions. Read more…
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